MISSION STATEMENT
Deaf Animation World Ltd
The ability to hear is no excuse
for not learning sign language
PROPOSAL SUMMARY
Deaf Animation World Ltd, DAW, creates animations to teach British Sign Language, BSL.
To educate through entertainment, we use nursery rhymes, songs and stories,
aimed at profoundly deaf children as well as those with partial hearing loss,
applying sign language in an engaging and fun way.
BUSINESS DESCRIPTION
DAW currently creates high quality educational animations for children in BSL.
Our future plan is to create instructional video, in sign language, for other nations as well.
We also plan to focus on BSL grammar and progressive instruction in our videos.
We have already developed Apps for android and iOS.
We are a newly established business and currently market our output on YouTube and Facebook.
Here are the links:
Facebook
and
YouTube
However, we are committed to expanding our marketing strategy to other platforms beyond social media,
liaising with related domestic and international broadcasting companies such as the BBC, Netflix, Amazon etc.
We also plan a Face to Face marketing strategy and will meet with Health Professionals, families,
social and care workers and any persons related to, or working with,
profoundly deaf children and those with partial hearing loss, to engage more closely with the deaf community.
OUR VISION
Based on recent studies, almost 4-5 babies are born deaf in the UK every day.
The UK is in desperate need of support for deaf children and their families.
Deafness is being neglected right around the World, despite its prevalence.
It is estimated there are about 70 million deaf or hard-of-hearing people around the world.
DAW’s vision is to remove social communication barriers so that deaf children, or even adults,
with hearing loss can fully communicate with hearing people in all parts of society.
OUR MISSION
By creating animations in BSL, we promote deaf awareness as well as creating fun moments for deaf children.
This helps families of deaf children to take-on deafness together.
We make it easier and more fun to learn sign language.
We help deaf people to enjoy more social engagement and overcome communication barriers,
this definitely leads to healthier and more fulfilling lives for the whole of society.
TARGET AUDIENCE
Deaf and partially hearing children are at the heart of our work.
However, equal focus will be placed on teaching hearing children and adults how to sign BSL,
to ensure they have the necessary skills to communicate with deaf people.
OUR BELIEFS
Sign language is a Human Right and essential to ensure Deaf people are fully included in society.
We cannot achieve complete social unification if deaf people are excluded.
The ability to hear is no excuse for not learning sign language.
Learning sign language is immensely beneficial on every social,
academic and business level. It promotes true equality. We, at Deaf Animation World,
are committed to accelerating the process of learning sign language at early ages for all children.
Everyone should know sign language.
We are pledged to advocate and promote human rights for more than 70 million deaf and vulnerable people and their families -
right around the world.
FUTURE DEVELOPMENT
- To develop our marketing strategy and revenue sources beyond social media.
- To create children’s animation videos in sign languages other than English.
- To add grammar and advanced sign language instruction in our videos.
- To develop engaging Games and Apps.
- To establish inclusive play centers that focus on BSL for all children and families.
- To provide live entertainment to perform shows for children, focused on sign language.